| When marketing people talk about sales funnels or customer journeys, they are basically talking about where to send people after they open an email, watch a video or read a blog. It's important to think about where you want your subscribers to link to next. I like to imagine that my audience is on a hero's journey and that I am their guide. Trust me, it's kinda fun. :-) It also helps me plan out my emails, landing pages, and video content. In this webinar, I'll show you the methods I use to coordinate my emails and content, including:
- What to say, when to say it and why
- How to map out the most relevant points for each step
- The 4 fundamentals of imagining your audience
This webinar will be 30 minutes, and we'll follow it with a live Q&A. It'll also be recorded. When: Thursday, December 13 at 7 PM CET (1 PM ET, 10 AM PT) |
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