| Why do people prune trees? When you remove branches that might cause harm, you enhance the tree's ability to grow. The health of your subscriber list works the same way! If you want to improve your email deliverability, you must prune the email addresses that are causing problems.
There are two types of unhealthy email addresses that are currently affecting your email deliverability: - Invalid email addresses that cause bounces.
- Inactive subscribers that tank your open rates.
The good news is once you've cleaned up your list, your deliverability will flourish over time. Ready to make it happen?
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